Frembassadors: employees as ambassadors
What makes Fresenius so special as an employer? The people who work together here. We want their authentic everyday stories from the workplace to be seen by the outside world, which is why the Employer Branding team launched a special program in 2022: the Frembassadors, a portmanteau word combining Fresenius and ambassadors. Colleagues from all over the world are free to join this community.
Sarah-Ann Krüger, Manager of Employer Branding and University Relations at Fresenius, leads the program and explains the idea to us.
Sarah-Ann Krüger: “The Frembassador Community is aimed at anyone who wishes to participate in employer branding activities – by contributing content to social media and the careers website, for example, or by providing support at careers events to present Fresenius as an attractive employer. At the same time, it offers space for dialogue and networking across the boundaries of employees’ own departments and business segments. We have grown into a large, heterogeneous group, with more than 170 Frembassadors in 19 countries on four continents part of the community as of the end of 2025.”
Andre Jochen is Director of Regulatory Affairs and Quality at Fresenius Kabi in Brazil and has been a Frembassador since 2022. He told us why it’s worth getting involved.
Andre Jochen: “As Frembassadors, we help make our work and locations more visible beyond our organization. We can take part in digital courses that are both practical and enjoyable, covering personal branding, networking and social media best practices. I especially benefited from the courses because they helped me better position myself on my LinkedIn profile and communicate, in a clear and approachable way, what it is like to work at Fresenius in the Regulatory Affairs & Quality area. I enjoy being part of the Frembassador Community because it builds bridges across regions, including Brazil, and inspires us to communicate responsibly about our work.”
In 2026, the company will assess how the program can be further expanded.